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people-oriented Marketing & Communications + smart Growth + Metrics & Analytics with purpose

Almost 20 years of hands-on experience in Marketing & Communications, Demand Generation and Growth, plus Digital and Product Marketing roles.
I am really passionate about the why-how-what we are doing it.
Advocate for stories while keeping a focus on data/revenue.

Experienced in High-Tech (Semiconductors, IT, Software, SaaS) + FinTech (Payments, BPNL) + Consumer industries alongside high-tech Fortune 500 companies, large corporations, boutique agencies, and rapid-growing startups.
Occasionally, I teach college students, mentor entrepreneurs, and coach businesses.

My unique background couples technology understanding (due to my BS in Electronic Engineering) and business skills (combining an MBA plus some MKT and UX diplomas and certifications) together with creative methodologies (Design Thinking or LEGO® SERIOUS PLAY® method).

•–connecting the dots between people, technology, and marketing & communications –•

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We write to taste life twice,
in the moment and in retrospect
~ Anaïs Nin

La confusión que hace gastar millones en B2B: Estrategia vs. Plan
Noviembre 19, 2025 @ Revista NEO

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